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Latest Release
Becoming Ted

Ted Ainsworth has always worked at his family's ice-cream business in the quiet Lancashire town of St Luke's-on-Sea. 

But the truth is, he's never wanted to work for the family firm - he doesn't even like ice-cream, though he's never told his parents that. When Ted's husband suddenly leaves him, the bottom falls out of his world. 

But what if this could be an opportunity to put what he wants first? This could be the chance to finally follow his secret dream: something Ted has never told anyone...

About Matt

Matt Cain is a writer, broadcaster, and a leading commentator on LGBT+ issues.


He was Channel 4’s first Culture Editor, Editor-In-Chief of Attitude magazine, has written for all the major national newspapers, and presented the flagship discussion show on Virgin Radio Pride. He's also an ambassador for Manchester Pride and the Albert Kennedy Trust, plus a patron of LGBT+ History Month. 

Matt's third novel, The Madonna Of Bolton, became Unbound’s fastest crowdfunded novel ever before its publication in 2018.  The Secret Life of Albert Entwistle was published by Headline in May 2021 and Becoming Ted followed in January 2023.  One Love will be published in January 2024.


Born in Bury and brought up in Bolton, Matt now lives in London with his partner, Harry, and their cat, Nelly. 

Matt Cain Writer
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